Evaluation Question 4

Who would be the audience for your media product?

Understanding who you target audience is , is an important aspect for anyone withing the media industry. Creators of magazines need to know exactly who their target audience is in order to draw their attention and make them purchase the product. It would be wrong for Kerrang! to include a story about Eminem for example as he is a rapper and does not associate himself with Kerrang!'s genre of rock. Knowing your target audience is also needed for advertisement purposes. Other companies that wish to advertise their product would need to know who the audience is of the magazine so as to show their product to an audience that are more likely to buy it. For example, it would be silly to advertise a men's health product in a woman's magazine.

Vibe Magazine Audience:
Men - 50.5%
Women - 49.5%
Age:
18-24 38.6%
18-34 71.2%
21+ 82.2%
35+ 28.8%
Medium HHI £44,000
A/B target audience
I have included a few figures for VIBE's target audience as this is the only magazine that is most similar to mine, meaning the target audiences would be near enough the same.

My Magazine: Sound

I do not intend to primarily focus on one sex reading my magazine. VIBE is a magazine that is widely read by both males and females. Opening my target audience to both genders allows the maximum possible sales and allows a wider range of articles to be included within the magazine.


Age:
16+ -As you can see from VIBE's figures, their highest readership is from 21 year olds and higher at 82.2%. The second highest age group is 18-34 year olds at 71.2%. Because of this, I want to aim my magazine at a similar age group, however starting at the lower age of sixteen. This is because most of the music is becoming are more important attribute within peoples lives today with songs continuously being played on the radio and also the compatibility of mp3 players and iPods. I feel that it is around the age of sixteen where you start to want to know about the music in more detail and read about the artist who produced your favourite song. By opening my target audience, it would mean it would be harder to complete a magazine with pictures, articles and adverts, however in the long run, it would see a high revenue as more and more people would aim to buy the product. On the right is just an example picture of what my target audience would look like. In this case, it is 18-24 year old males.

Socio-Economic Groups:
I have carried out a short bit of research in order to understand and decide what sort of people I wan to aim my music magazine at. I have priced my magazine at The list on the left summarises the different socio-economic groups there are within society. VIBE magazine focuses on the A/B people, however I wish to aim my magazine at A/B/C1&2.



I want to aim my magazine at a larger target audience so as to gain the most revenues from sales. If I was to only aim my magazine at socio-economic group A, then I would not gain as much money as I would should I aim it at more people. This may be the case, however there is no indication to say who what sort of social group would by my magazine as a wide variety of people from all different classes have different views on music. As well as this, it would be important to note that I am aiming my magazine at people as low as 16 years old, meaning it does not matter what socio-economic group they would be categorised into as they would more than likely still be in education.



Music Tastes
On the left are some album covers of the type of music that may target audience would listen to. Only one -one with yellow bars- is similar to my genre of music, however they have the common factor that they are all popular artists within the industry today and they can be commonly heard on most radio stations every day. This type of music is so popular as the music is fairly 'easy going' and songs are easy to remember with catchy memorable, tunes. Below is a music video of the artist which is most similar to mine. (excuse the pop ups on the video)