Evaluation Question 3

What kind of media institution might distribute your media product and why?

Throughout the project and creation of the music magazine, I have been observing other magazines within the music industry for reference to accompany me with my own design. The main magazine that I have looked at are;

• Vibe
• Kerrang!
• Mojo
• Q
• NME

Because I have used conventions and used similar ideas to the magazines listed, it would be appropriate to consider one of their publishers to publish and release my magazine should I want to sell it. Within the five magazines listed, there are three publishers. These are IPC Media, German publishers, Bauer Media, and InterMedia.


-Click picture for link to site-This is he publisher for Vibe magazine. It is the only music magazine that it produces. It is however the magazine in the industry today that is most like the one I have produced. Although this is the case, it is the only music magazine that InterMedia publish, and is also only one of a few magazines in total that they own. I would not feel comfortable selling my magazine to these publishers as I would want a company with more experience in the publishing world with a high track record of high circulation and sales figures.


-Click picture for link to site- This company publishes Kerrang!, Mojo, and Q magazine. It would seem appropriate to use Bauer as my main publisher as it prints over 50 magazines, from lads mag FHM, to Women's magazine Closer. This means that it has a very good knowledge of the industry and if I was to ask them to publish my magazine, it would not jeopardise their other products because they already make thousands of pounds a month with what they have out already. Kerrang! have a circulation of 44,013 and the combined circulation of Mojo and Q magazine is just under 200,000. This shows to me that Bauer is able to keep up its circulation figures with both their weekly magazines and monthly editions.


-Click picture for link to site- NME magazine is the only music magazine to be published by this company. It is a weekly magazine that has a circulation figure of 56,284. Although this a higher rate of sales than Kerrang!'s weekly edition, IPC are not use to publishing a monthly music magazine. I would also feel that maybe IPC would not concentrate on my magazine that well as it would try and make the most money from NME as that is such a long running title that everyone knows.

So, from this, I feel that my magazine would be most suited to Bauer Media. I have chosen this because it already has a successful history in publishing two of the leading monthly music magazines today whilst maintaining a high revenue meaning they would make my magazine a success too. Although InterMedia publishes a magazine that is of similar genre to my magazine, I feel that it does not have as much knowledge and experience than Bauer Media.