NME - Inside Analysis

There are 67 pages in the magazine, 19 of which is made up of adverts. This is over a quarter of the magazine; 28%. This is not a lot compared to others who have over half of the the magazine containing adverts. Adverts are the production companies main income. They would charge significant amounts of money in order for someone to place an ad, and it also depends where abouts in the magazine they put it. The first page in is the most expensive place to put an advert, whereas a thumbnail ad in the middle of the magazine somewhere would not be as expensive. The adverts can be categorised into groups such as clothes, electronics, and gigs and tours.

Gigs and Festival Articles:

• Babyshambles Insight
• Line up for NME Awards Tour 2011 Revealed
• Rhianna
• Twin Shadow
• Tinchy Stryder
• Foals
• Manic Street Preachers
• Release the Bats
• Tame Impala

Interviews:

• Damon Albarn
• Chester Bennington
• My Chemical Romance
• Suede (their comeback)
• Jenny and Johnny
• The New Puritans
• Mick Rock
• Alice Cooper

These sort of articles would appeal to the target audience. Although I personally have not heard of some of the artists mentioned, people who listen to this genre of music will know who they are and will want to get in the know about their idols lives and to know when they are going to tour.

In the magazine, there are 11 double page spreads. The vast majority of theses double pages contain the interviews stated above and the feature article on the front cover also has a double page spread (just as any main article in a magazine would). The NME magazine follows a house style which means the layout is similar on each page and the same fonts are used throughout. If there were too many fonts, the magazine would look unattractive. Too much would cause the reader to not know where to look on the page and instead, would put it down. The pictures in the magazine are set out in an attractive way. Instead of being straight and using the rule of thirds, they appear to be at different angles to the page and some even overlap each other. This adds to the appearance to the magazine. If the pictures were all in a line or in a column with the text simply wrapped around it, it would look boring and many people may not want to buy the magazine again. The way in which the magazine has been layed out would appeal to the target audience (mainly the young generation) as it has a fun sort of look to it, whereas, if the pictures were all straight, and the colours were all the same etc.. then the magazine would be more for the older generation who would rather sit and read an article as oppose to looking at pictures and wanting different fonts and colours.