NME - General Analysis

The first magazine that I am going to analyse is NME. The title stands for 'New Musical Express'. This name did originally appear as the main title for the magazine, however it was abbreviated to just NME in the late 70's. The company which produces it is called IPC (Internation Publishing Corporation). Here is a link to their website. Not only does IPC publish NME magazine, but also 'NUTS' and 'LOOK' magazines. IPC say that 'NME.COM is Europe's biggest and most views music website'. They also say how their magazine 'offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they can relate to and return to frequently'. IPC have also established roughly who is reading NME and have managed to work out that the audience consists of 65% males, 50% 16-24 year olds and 23% 25-34 year olds.

The magazine costs just £2.30 to buy on its own in any newsagent; however it can be subscribed to costing £74.99 for a years subscription. The magazine is published weekly (Wednesday) with a different front cover and article each week. Its current circulation figure reads 38,486. From this figure i can see that every week, if every copy is sold, the £88,517.80 would be made to IPC and NME creators. The figure however could be larger as its readership is considerably more. It is around 325,000. The readership is so much higher than the circulation because it is assumed that for every magazine brought, it is read more than once by a different person each time. As well as this, it is available online for free any time you wish to visit the website http://www.nme.com/