To identify the different audience's for my magazine, I went on to the 'UK TRIBES' website. The website puts people into different categories depending on different things such as activities they take part in and the music they listen to. You can see that the main tribes within the UK are: young alts, townies, indie scenesters, trendies.
It is mainly the townies and the trendies that I am aiming my magazine at. When I hovered my mouse over the word 'townies', it read 'viva the ordinaries! Townies are the mainstream kids who still - in terms of numbers at least - reign supreme. Townies think most non-Townies are weirdos. So there'.
When entered into an Internet search engine, the word mainstream - in music terms - means 'Mainstream music denotes music that is familiar and un-threatening to the masses, as for example popular music, pop music, middle of the road music, pop rap or, soft rock. My magazine is mainly based on pop music/pop rap/r&b and therefor fits this criteria perfectly. Below are two videos that summarise what both townie and trendies are like.
GENRE
It is important to keep a magazine about one genre of music so as the reader can enjoy the full magazine and not be bored by contents of other music. I have decided to create the magazine based around my own personal type of music interest which is POP/R&B Music. I have chosen to do this for two reasons. Firstly, it is easier for me to create this type of magazine as I have a greater knowledge about this type of music rather than, say, rock music. As well as this, after researching different types of music magazines which are out in the shops to buy today, I found it difficult to find any (apart from VIBE magazine -loosely-) which concentrated on this genre of music.
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